Marketing Manager Market Activation

Marketing Manager Market Activation

Classification
Exempt

Reports to
Head of Marketing

JOB DESCRIPTION

Summary/Objective

We are seeking a strategic and hands-on Marketing Manager – Market Activation to lead localized marketing efforts that drive performance across individual markets. This role is responsible for executing targeted initiatives including recruitment marketing, local events, new store openings, and market-specific campaigns. The ideal candidate will be a collaborative marketer with strong project management skills, a passion for field engagement, and the ability to translate national strategies into impactful local execution.

Additionally, this role will be responsible for leading and developing two direct reports—a Recruitment Marketing Specialist and a Marketing Coordinator, fostering a collaborative and innovative environment that supports business growth and market success.

Essential Functions

Market Activation Strategy & Execution

• Develop and implement localized marketing strategies that align with broader brand goals and drive market-level performance.
• Partner with market leadership via RP council to identify opportunities and tailor marketing efforts to meet specific market needs.
• Conduct regular market visits to assess performance, gather insights, and share best practices.

Recruitment Marketing

• Create and execute recruitment campaigns to support talent acquisition in priority markets.
• Collaborate with market recruiters to ensure messaging and targeting aligning with local hiring goals.

Local Events & New Store Openings

• Plan and support community events and new store openings to increase brand awareness and engagement.
• Coordinate logistics, promotional materials, and local outreach efforts to ensure successful execution.

Campaign & Request Management

• Manage inbound marketing requests via the marketing inbox, ensuring timely responses and alignment with brand standards.
• Maintain and optimize the marketing portal to provide easy access to resources, templates, and tools for market teams.

SWAG & Brand Merchandise

• Oversee the strategy, sourcing, and distribution of branded merchandise to support local initiatives and brand visibility.
• Ensure all SWAG aligns with brand guidelines and supports market objectives.

Market Council Engagement

• Serve as a key marketing liaison to market councils, facilitating collaboration, feedback, and alignment on local initiatives.
• Share performance insights and marketing best practices to support continuous improvement.

Team Leadership & Development

• Lead, mentor, and develop two direct reports: a Recruitment Marketing Specialist and a Marketing Coordinator.
• Provide clear direction, coaching, and performance feedback to help team members grow and achieve their goals.
• Foster a culture of creativity, collaboration, and continuous learning.
• Identify opportunities for skill development and career progression to meet evolving business needs.

Performance Optimization & Reporting

• Monitor and analyze the impact of local marketing efforts, providing actionable insights and recommendations.
• Develop monthly reports to share performance metrics, campaign outcomes, and market feedback with key stakeholders.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

1. Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.
2. Leadership: Achieving results through people by successful objective setting, performance review, motivation, delegation, team building, commitment gains, and empowerment.
3. Initiative: Spotting opportunities within a circle of influence; anticipating threats and acting on them; self-starting rather than waiting passively until the situation demands action.
4. Teamwork: Working as a productive member of a cohesive group toward a common goal and contributing to team development and effective team dynamics.
5. Customer Focus: Knowing the (internal and external) customer business needs and acting; accordingly, anticipating customer needs, and giving high priority to customer satisfaction and customer service.

Supervisory Responsibility

This position has supervisory responsibilities.

Work Environment
This job operates in a professional office environment.

Physical Demands
Must be able to sit for long periods. Must be able to stand for long periods. Must have reliable transportation. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Travel
10 – 25%

Required Education and Experience

1. Bachelor’s Degree
2. 3–5 years of experience in marketing, preferably with a focus on field, retail, or local activation.
3. Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
4. Excellent communication and relationship-building skills across cross-functional teams.
5. Experience with event planning, recruitment marketing, and branded merchandise.
6. Proven leadership experience with direct reports.
7. Ability to travel to markets as needed.

Preferred Education and Experience

1. Increased market-level performance through strategic and localized marketing support.
2. Strong partnerships with market teams.
3. Seamless execution of local campaigns, events, and store openings.
4. Effective team leadership and development.
5. Efficient handling of market requests and resource distribution.

AAP/EEO Statement
[Insert AAP/EEO statement here, if applicable.]

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.