Marketing Manager, B2B

Marketing Manager, B2B

Classification
Exempt

Reports to
Head of Marketing

JOB DESCRIPTION

Summary/Objective

We are seeking a strategic and results-oriented B2B Marketing Manager to develop and execute integrated communication strategies that engage, inform, and convert business customers. This role is responsible for ensuring a consistent and compelling brand message across all touchpoints, driving awareness, lead generation, and customer retention. The ideal candidate has a deep understanding of B2B marketing, experience managing multi-channel campaigns, and a strong ability to collaborate across teams to craft messaging that resonates with business decision-makers.

Essential Functions

Customer Communication Strategy & Execution

• Develop and implement B2B communication strategies that align with brand positioning, business goals and customer insights
• Craft clear, compelling messaging for different segments of business customers, ensuring consistency across all channels including email, website, social media, paid media and sales enablement materials
• Enhance the B2B customer journey with targeted touchpoints using a combination of email, social, SMS and 1:1 communication.
• Optimize messaging and content to drive engagement, lead generation, and customer loyalty

Campaign Management & Go-to-Market Execution

• Plan and execute integrated B2B marketing campaigns across various digital and traditional channels to generate leads and support sales efforts
• Collaborate with internal teams and external agencies to develop creative assets, thought leadership content and targeted messaging
• Manage campaign calendars, ensuring alignment with sales and promotion priorities
• Track and optimize campaign performance, using data-driven insights to refine strategies

Content Development & Thought Leadership

• Partner with creative team to create compelling and targeted content for B2B audiences and ensure consistency in messaging across all channels.
• Create and manage content that positions the company as an industry leader, including blog posts, email nurture campaigns and social media content
• Ensure all customer communications align with brand guidelines, tone, and messaging strategy

Customer Insights & Performance Optimization

• Analyze customer data, market trends, and campaign performance to continuously refine communication strategies and identify opportunities for differentiation
• Partner with B2B sales teams to gather insights on customer needs, pain points, and opportunities for engagement
• Develop and present monthly performance reports for B2B marketing campaigns with actionable recommendations to key stakeholders, using data to refine strategies and improve ROI

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Teamwork: Working as a productive member of a cohesive group toward a common goal, and contributing to team development and effective team dynamics.

Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.

Problem Solving: Having the ability to identify problems and issues of varying complexities and to find effective solutions with few guidelines.

Planning and Organizing: Setting priorities and defining actions, time, and resources needed to achieve predefined goals.

Functional Expertise and Usage: Acquiring and applying functional knowledge in an area of specialty that is not technical (for example, Sales, Finance, and Human Resources management).

Accountability: Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.

Supervisory Responsibility

This position has no supervisory responsibilities.

Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Must be able to sit for long periods of time.

Physical Demands
This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Travel
0 -10%

Required Education and Experience

1. 4-year Degree
2. Bachelor’s degree in Marketing, Communications, Business or related field.
3. 10+ years of experience in B2B marketing, customer communications or related roles
4. Strong understanding of B2B buyer personas, decision-making processes and customer lifecycle marketing
5. Experience executing integrated marketing campaigns across email, website, social paid media and content marketing
6. Excellent writing and storytelling skills with the ability to simplify complex ideas for business audiences
7. Analytical mindset with the ability to measure, interpret and optimize marketing performance
8. Strong project management skills, with the ability to collaborate across teams and drive initiatives forward
9. Experience with marketing automation tools (eg. HubSpot), digital analytic tools (eg. Google Analytics) and CRM platforms (eg. Salesforce) preferred
10. Experience working with creative teams and managing agency partners

AAP/EEO Statement

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.