Marketing Manager, Consumer Communications

Marketing Manager, Consumer Communications

Classification
Exempt

Reports to
Head of Marketing

JOB DESCRIPTION

Summary/Objective

We are seeking a strategic Marketing Manager, Consumer Communications to lead and execute integrated communication strategies across all elements of the marketing mix. This role is responsible for ensuring a consistent, compelling and consumer-centric message across all touchpoints, driving brand engagement, customer acquisition, and brand loyalty. Additionally, this role will be responsible for leading and developing a high-performing team of marketers, fostering a collaborative and innovative environment that drives business impact. The ideal candidate is a data-driven marketer with a passion for storytelling, a deep understanding of consumer behavior, and experience managing multi-channel campaigns.

Essential Functions

Consumer Communication Strategy & Execution

• Develop and execute consumer communication strategies that align with brand positioning, business goals and customer insights
• Lead the creation of creative briefs to ensure consistency across all consumer-facing channels, including digital, social, email, SMS, in-store, and traditional media
• Collaborate with cross-functional teams (brand, digital, creative, media, sales) to develop integrated marketing campaigns
• Optimize messaging and content to drive awareness, engagement and conversion at every stage of the customer journey

Campaign Management & Go-to-Market Execution

• Oversee the development and execution of omnichannel marketing campaigns, ensuring seamless integration across all platforms
• Partner with media, creative and agency teams to deliver high-impact campaigns that resonate with target audiences
• Manage campaign calendars, ensuring alignment with product launches, promotions and seasonal marketing efforts
• Develop test-and-learn plans to continuously refine messaging, creative strategies, and channel mix for optimal performance

Content Development & Storytelling

• Lead the development of compelling content that reinforces brand storytelling and consumer engagement
• Work closely with creative teams to produce high-quality assets, including video, social, email and website content
• Ensure all consumer communications are aligned with our brand tone, voice, and visual identity as well as Verizon’s brand guidelines and key manufacturers like Apple, Samsung, Google and Motorola

Consumer Insights & Performance Optimization

• Analyze consumer behavior, market trends, and campaign performance to inform marketing decisions
• Leverage data and insights to refine messaging, creative strategies, and channel effectiveness
• Partner with analytics and agency teams to measure campaign effectiveness and consumer sentiment
• Develop and present monthly performance reports with actionable recommendations to key stakeholders

Team Leadership & Development

• Lead, mentor and develop a talented team of marketers, fostering a culture of creativity, collaboration, and continuous learning
• Provide clear direction, coaching and performance feedback to help team members grow and achieve their goals
• Build and scale team capabilities to meet evolving business needs, identifying opportunities for skill development and career progression
• Champion cross-functional collaboration to maximize impact and efficiency across marketing initiatives

Stakeholder & Budget Management

• Manage relationships with internal stakeholders and external agency partners to drive executional excellence
• Own and track the consumer communications budget, ensuring efficient allocation of resources
• Present strategies, results and recommendations to leadership and cross-functional teams

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Competencies

Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.

Leadership: Achieving results through people by successful objective setting, performance review, motivation, delegation, team-building, commitment gains, and empowerment.

Planning and Organizing: Setting priorities and defining actions, time, and resources needed to achieve predefined goals.

Teamwork: Working as a productive member of a cohesive group toward a common goal, and contributing to team development and effective team dynamics.

Problem Solving: Having the ability to identify problems and issues of varying complexities and to find effective solutions with few guidelines.

Functional Expertise and Usage: Acquiring and applying functional knowledge in an area of specialty that is not technical (for example, Sales, Finance, and Human Resources management).

Supervisory Responsibility

This position has supervisory responsibilities.

Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Must be able to sit for long periods of time.

Physical Demands
This is largely a sedentary role; however, some filing is required. This would require the ability to lift files, open filing cabinets and bend or stand on a stool as necessary.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.

Travel
0 -10%

Required Education and Experience

1. 4-year Degree
2. Bachelor’s degree in marketing, Communications, Business or related field.
3. 10+ years of experience in consumer marketing, brand communications or related roles
4. Proven experience across key marketing disciplines including digital, email, SMS, social media, paid advertising, SEO, and content marketing with the ability to coach and develop teams in these areas
5. Strong understanding of the marketing mix with experience executing integrated campaigns and developing consumer messaging strategies
6. Analytical mindset with the ability to interpret data and drive insights-based decision-making
7. Strong experience leading, mentoring, and developing high-performing marketing teams while fostering a culture of creativity and accountability
8. Strong written and verbal communication skills, with an ability to craft compelling consumer messaging
9. Excellent project management skills with the ability to juggle multiple initiatives
10. Experience working with creative teams and managing agency partners

AAP/EEO Statement

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.