B2B Marketing Specialist
Reports to
Brand Marketing Manager
JOB DESCRIPTION
Summary/Objective
As a B2B Marketing Specialist, you will play a pivotal role in developing and executing comprehensive marketing strategies to drive business growth within the business-to-business (B2B) sector. You will collaborate closely with cross-functional teams to create impactful campaigns, manage lead generation efforts, and optimize marketing channels to enhance brand awareness and foster client acquisition.
Essential Functions
- Develop and implement B2B marketing strategies aligned with overall business objectives.
- Analyze market trends and competitor activities to identify opportunities for differentiation.
- Execute integrated marketing campaigns across various digital and traditional channels to generate leads and support sales efforts.
- Manage paid digital media with advertising agency partner on channels like display, paid social, paid search and more.
- Partner with creative team to create compelling and targeted content for B2B audiences and ensure consistency in messaging across all channels.
- Enhance the B2B customer journey with targeted touchpoints using a combination of email, SMS and 1:1 communication.
- Implement effective lead generation strategies to attract and engage potential clients.
- Work closely with B2B teams to understand their needs and align marketing efforts with sales objectives.
- Communicate marketing plans, campaign results, and key insights to relevant stakeholders.
- Regularly analyze and report on the performance of B2B marketing campaigns, using data to refine strategies and improve ROI.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies
- Accountability: Accepting responsibility that results in anticipation/prevention of problem areas from actions, and problem solving inside and outside the department/organization.
- Entrepreneurship/Intrapreneurship: Recognizing (market or business) opportunities for current/new products/services and finance, considering them in a businesslike manner (profit focus, cost savings, delivery timing) and taking action; taking risks and achieving a business advantage.
- Leadership: Achieving results through people by successful objective setting, performance review, motivation, delegation, team-building, commitment gains, and empowerment. Organizational Awareness: Having and using knowledge of systems, situations, procedures, and culture inside the organization to identify potential problems and opportunities; perceiving the impact and the implications of decisions on other components of the organization.
- Results Orientation: Being persistent and showing perseverance on achieving concrete and tangible results out of personal responsibility; getting optimum results from situations and being ready to take action and show tenacity in case of obstacles or resistance.
- Written Communication: Expressing ideas and opinions clearly in properly structured, well-organized, and grammatically correct reports or documents; utilizing language and terminology.
Supervisory Responsibility
This position does NOT have direct reports.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
Must be able to sit for long periods of time. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:00 a.m. to 5:00 p.m.
Travel
0%
Required Education and Experience
- Bachelor's degree in business administration, marketing, advertising, communications, or a related field
- 3-5 years of experience in marketing specializing in B2B marketing.
- Strong knowledge of various marketing and analytics tools such as HubSpot, Google Analytics, and content management systems
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
AAP/EEO Statement
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
